Over at Business Insider, Nicolas Carlson has written about something he calls Googleâs âworm strategyâ:
Over the past six months, Google has begun to systematically replace core, Apple-made iOS apps with Google-made iOS apps.
- In July, Google launched Chrome for iPhoneâ"a Safari replacement.
- Then, in October came Google Searchâ"which included a voice search feature to compete with Siri.
- In December, Google launched Google Maps to replace Apple Maps, and a much-improved Gmail to replace Appleâs core Mail app.
- It also put out a new YouTube app, to replace the one that Apple removed during its last iOS upgrade.
Carlson says that the trend doesnât make Apple executives very happy, and notes that it allows Google to funnel users of iOS gadgets to Google search, where it can make money by showing them ads.
Iâm sure nobody at Apple is thrilled by the fact that the glitches with the companyâs new Maps application opened up an opportunity for Google to lure iOS users to its new Google Maps app. But overall, Google releasting excellent iOS apps doesnât isnât a problem for Apple. Actually, itâs a happy development which should boost Appleâs bottom line.
As a money-making machine, Apple is mostly a hardware merchant. It sells phones and tablets and computers at handsome profit margins; any revenue it makes later from apps, services, advertising or other means is gravy.
A wealth of good Google apps on iOS provides consumers with yet another reason to buy Apple hardware. It also reduces what would otherwise be a strategic advantage for phones based on Googleâs Android operating system. All in all, itâs good for Google, itâs good for Apple â" and itâs most definitely good for those of us who like both Apple devices and Google services.